Tactics without Strategy is the noise before defeat! Sun Tzu
that drive Engagement & ROI
Meet Sonali Nair, CMP, DES
Inclusive & Experiential Events Strategist | Storyteller Marketer | Creating experiences, one event at a time.
I don’t believe in event fatigues, but I do believe in ‘BORING’ event fatigue. When you meet someone, do you start your conversation by saying - Let me pull my PowerPoint? Or do you just talk…..Connect?
With 12+ years of Virtual Events & Marketing experience, I have forged new and unique territory in the Events Industry, by helping Events & Marketing professionals implement "Event Amplification". Coined framework, Event Amplification delivers on the foundation of ‘right content, delivered to target audience using the most effective platform accelerating attendee journey experience that maximizes the impact and effectiveness of Virtual Events & Marketing Campaigns.
As a storyteller at heart and by profession, I strongly believe in Integrated Event Marketing initiatives that connect with our audience at all levels, giving them the freedom to create their own experience. All social channels are like a stage for brands and I help organizations leverage their best-performing content, repurpose it into a story that doesn’t start with ‘Product-Feature-Solution’ but with the customer pain point, and ends with a success story for the brand and the customer.
"The beginning is the most important part of the work" Plato
5 Continents, 2000+ hours, several Digital experiences later, I continue to be passionate about the Digital Events & Meetings Industry-It's all about bringing people together to share a story of Inspiration, Improvement, and Inefficiencies. Yes, Life is real and so are its Event stories, we own our inefficiencies and our failures because they lead us right! As an award-winning industry veteran and leader, I love learning and equally sharing my knowledge and ideas.
I believe you must bring your whole self to the table if you want to thrive in today’s crazy world; your personality, your sense of humor, and most importantly, your heart. All of these elements brought me to start my blog.